At the NRJ Music Awards in France, 2008’s musical gimmick of the year, Katy Perry, was mistakenly given an award for her song I Kissed a Girl. The award should have gone to Rihanna’s Disturbia. Perry had to return the award.
Honestly, in terms of record sales and hits Katy Perry is the breakthrough artist of the year. But everyone knows a gimmick when they see one.